Responsabilities

In collaboration with your Communication Manager, you will define and manage the group’s digital strategy: social media, website, campaigns, newsletters, CRM, SEO/SEA, etc.
You manage and run our websites: content, user experience, architecture, SEO, performance.
You analyse data, monitor KPIs and propose concrete actions to maximise results.
You optimise the visibility and conversion of our platforms. You will test, analyse and improve our content to increase qualified traffic.
You define the strategy on LinkedIn, Facebook, Instagram and YouTube. You will create engaging content, moderate communities and adapt messages to different audiences.
You design and manage campaigns (social ads, Google Ads, e-mailings) in line with commercial and MarCom objectives. You will create online content (visuals, videos, storytelling).
You write and distribute newsletters, keep databases up to date and contribute to the creation of content tailored to our various targets.
You monitor and evaluate the effectiveness of actions (A/B testing, ROI, analytics). You know how to turn figures into decisions.
You keep up with trends, tools and innovations in digital marketing to advance our strategy.

Profil

You have a degree in marketing, communications or digital strategy.
You have 5 to 7 years of successful experience in digital project management.
You are bilingual in French and English, with excellent written and oral communication skills.
You are proficient in LinkedIn Campaign Manager, Google Ads, Meta Business Suite, Google Analytics/Piwik Pro, CMS (WordPress) and have a good knowledge of graphic design tools (InDesign, Illustrator, Canva).
You are creative, rigorous and results-oriented, capable of managing several projects at the same time. You enjoy working in a team, collaborating with different departments and getting things done.

Would you like to become a key player in the global fight against cancer?

At Trasis, we offer you the opportunity to work with cutting-edge technologies and contribute to improving cancer diagnosis and treatment techniques. Through your work, you will have the opportunity to make a positive impact on the services provided to users and patients.

The opportunity to participate in building and improving processes in a rapidly growing company.

We offer a young and friendly working atmosphere, a flexible and dynamic environment.

An attractive and flexible salary based on your experience and performance, with extra-legal benefits.

Digital Marketing Officer

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